Two arms. One squad.
Aufside
A flagship lifestyle brand fusing sport, food, and community. Three formats, one ecosystem — built for fans, players, and the mornings and nights in between.
Epicurean Odyssey
End-to-end F&B consulting — concept to operations. We build, launch and run hospitality brands the same way we built our own.
AUFSIDE
Fuels Passion & Powers Every Game
Our vision is to create India's largest network of neighbourhood sports bars and cafes that are the heartbeat of their communities, where friends and family gather to cheer, laugh, and make memories that last a lifetime.
Our mission is to transform how India experiences sport — from passive viewing to active immersive experiences.
Aufside is a place for India's sports community come together to connect, celebrate and thrive.
EPICUREAN
ODYSSEY
In India's booming luxury housing market, township living has emerged as a key trend — offering residents a convenient, secure, and luxurious lifestyle. Within these premium communities, where exceptional experiences are expected, high-end food and beverage venues have become some of the most sought-after amenities.
As consultants and operators, we've partnered with marquee brands to smoothly operate various facilities across the country.
MEET THE
SQUAD
Seasoned Chef & Restauranteur. Former CEO of South United Football Club. His passion for food, drinks, sports, and crafting unforgettable experiences now comes to life on the Aufside pitch.
Pioneer in the Indian sports industry. Founder of Ileseum Clubs — India's successful chain of sports clubs with world-class facilities, turfs, and sports infrastructure.
With 20 years of marketing expertise, Prerana has a proven track record of driving organizational growth. She led Pepsi's marketing campaigns for over a decade and was honored as one of the most remarkable women in marketing by the Agency Reporter SHE Awards 2024.
An entrepreneur and business leader with a career spanning infrastructure & lifestyle ventures across India, Africa, and the Middle East. At Aufside, he brings strategic acumen and global network to strengthen the brand's expansion into India's sports-centric F&B culture.
A seasoned design professional with 18+ years of experience. Her agency, Licious Designs, services the sports industry in India. Farah has delivered groundbreaking work for global brands including Unilever, Lenovo, and international IPs and sports teams.